In the case of a health spa, this is largely likely to be in relation to dangerous substances such as massage oils and cleaning chemicals e. This means that the majority cannot afford pricey leisure activities and would be deterred by pricing which is unrealistically high, with this in mind WLC offers different schemes and discounts such as the scheme which enables customers to purchase 10 swims but only be charged for 8 to accommodate for a broad range of customers, but mainly focusing upon those with little disposable income.
Better Bodies-aimed at casual fitness-seekers who do not workout with a high intensity but still desire the status and recognition. Corporate Fitness seeks to fulfill the following benefits that are important to their customers: Strengths Results-orientated approach to attracting and maintaining customers.
Recruitment of experienced managerial talent. This has occurred for at least two reasons. This part of the pestle analysis considers demographics such as age and wealth Pest analysis of fitness or gym well as issues including career aspirations and general interest in health issues.
Health Spa Pestle Analysis Pestle Analysis A pestle analysis is one of the most popular and effective methods of analysing the external macroeconomic factors that could impact on a business within a specific industry. Inflation — is declining meaning consumers will have more disposable income to spend on luxury services such as a gym membership.
All practitioners will have to be suitably qualified, which will have the impact of increasing staff costs. An estimated 80 percent of jobs to be filled in the immediate future will require more than a high-school education.
Market Needs Corporate Fitness is providing their customers with a health care cost management program for employees that will increase employee productivity and decrease overall business costs.
Where individuals have less disposable income due to high inflation levels, they will be less inclined to spend money on luxuries. Looking for More Information on Pestle Analysis? As such, there is a growing need for health spas to ensure not only that they have the latest technology, but also that staff members are suitably trained to use such equipment.
New companies are always entering the market Substitutes: For no other reason, offering fitness club memberships to employees is a smart cost-benefit decision. For the purposes of the pestle analysis of a health spa, there is little in the way of trade restrictions and tariffs to be concerned about.
Increased usage of fitness facilities on behalf of individuals. Interest rates and exchange rates — interest rates historically low 0.
The inability to work on a high volume business model. These changing demands have led to substantial diversification and new opportunities within the health spa industry such as health and fitness weekends and sports therapy.
Pestle Analysis - Socio-cultural When conducting a pestle analysis on health spas, the area of socio-culture presents a much more positive outlook.
As the workforce is likely to be largely part time and possibly even self-employed, attention will have to be paid to ensure that the correct taxes and paperwork requirements are complied with.
Five to ten years ago there were widespread reports about an impeding health crisis, obesity. As the pestle analysis has indicated, this to be a particular threat to the health spa industry and this should be something that management looks at mitigating.
Traditionally, in the pestle analysis, a company would consider the environmental issues with which it must comply. There are UK writers just like me on hand, waiting to help you. Continue to drive down the costs associated with serving a customer.Chuck Runyon CEO and co founder Dave Mortensen Anytime Fitness Pestle Analysis Political Economic Technological Social Legal Environmental 7P's Marketing Mix Product Price Place Promotion Physical Process People Swot the globe Fastest growing fitness franchise in the world Flexible memberships Versatile equipment and facilities DIY gym.
The situation analysis page of the killarney10mile.com health fitness sample marketing plan Our Brands: Search. Sample Marketing Plans Situation Analysis.
YMCA-market is lower-income families and/or students who want accessibility and affordability of fitness facilities. Gold's Gym-services are targeted toward those motivated and dedicated. The latter two have been recent additions to the pestle analysis (formerly known as pest) and reflect the growing importance of the environment and regulation to companies across all industries.
This is particularly true for services relating to health and fitness such as the health spa analysed below. The Macro Environment is analysed through a PEST (PESTLE) Analysis. PEST stands for Political, Legal, Economical and Social factors.
The Macro Environment And Pest Analysis As a result the UK is seeing an increase in the number of people joining fitness clubs and a massive growth for the demand of organic food. Products such as Fitbit.
Pest analysis of Worksop leisure centre: PEST analysis (political, economical, social, technological) assesses a market, including competitors, from the standpoint of a particular proposition or a business.
the fitness suite is becoming more and more popular and to keep this trend progressing, WLC, BPL and B.D.C are in discussion. 6 Situational!Analysis SWOT!Analysis! Thefollowingisalistofstrengths,weaknesses,opportunities,andthreatsforPlanet!